Monday, September 20, 2010

Rumor: Apple Purchased Face ID Firm ?Polar Rose?


Your next iPhone?s interface could get more in your face with Apple?s acquisition of a face-recognition company, according to reports.
Apple has acquired Polar Rose, a Swedish augmented-reality firm, according to multiple independent news outlets. TechCrunch claims that Polar Rose sold for $22 million.
Apple did not immediately respond to a request for comment.
Wired.com earlier reported on a conceptual smartphone app co-developed by Polar Rose called Recognizr, an augmented reality application designed to identify a person just by taking a photo of them.
Demonstrated in the video below, the conceptual app Recognizr uses recognition software to create a 3-D model of a person?s mug and transmits it to a server, which matches it with an image stored in a database. An online server performs facial recognition, shoots back a name of the subject and links to his or her social networking profiles.

The acquisition of Polar Rose comes in line with a recent patent application filed by Apple related to a security feature enabling the iPhone to listen to your heartbeat or scan your face to identify its rightful owner.
See Also:
Apple's 'Find my iPhone' App Almost Impossible to Use
Engineers Test Highly Accurate Face Recognition
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